Hospitality Suite: Dreamforce
San Franciso, CA
Stats.
Visitors Budget Speakers Therapy dogs
The Plan.
Dreamforce is the conference to attend as a tech professional and draws 40,000. The cost of booths reflects that… and our ICP (ideal customer profile) is a super small subset of that audience. We decided the highest-impact way to reach the right people was a hospitality lounge at the Four Seasons.
We billed it as an “Ecosystem Lounge” - a refuge from the business and chaos of the conference. We selected a private space two blocks from the convention center and filled it with comfortable chairs, relax-themed swag, all day food and beverage, soft music, and therapy dogs. Outbound invites were key to make sure invitees knew where to find us.
Photos.
Reviews.
“This is the best space I’ve been to all week.”
“The best version of this concept I’ve seen.”
“Just what I needed.”
“Best idea ever to bring dogs.”
High fives from attendees….really
Results.
Over $900K in influenced closed-won deals.
Plus a giant score with our first paid client in the VC Firm Vertical.
We established that we could create a meaningful presence for our audience at Dreamforce, even if our event budget wasn’t in the millions just for that show.
