Fractional event services
Strategy, advice, and execution for events that work
A great event strategy without the headcount.
Events are a strong channel for brand momentum and demand gen.
But well done events require strategy, budget, expertise, and time - making mistakes costly.
Take the mystery out of getting results, and avoid expensive mistakes: parter with an expert for event support exactly where you need it.
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Which shows to own, sponsor, or skip — and why. I can help you build the annual event roadmap and tie it to real pipeline OKRs.
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From concept to staffing plan. I design booth experiences and show presence that convert foot traffic into real pipeline, not just brand impressions.
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Targeted dinners, roadshows, and account-mapped events built around your highest-value prospects — the same approach used to grow an account list tied to a $100M ARR target.
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From advising on strategy to hands-on support for specific workstreams — speaker programming, agenda design, vendor management, day-of logistics. I've grown a flagship conference 3x in a year; I can plug in wherever your team needs the most help.
I’m Kate
I step in as your embedded event and field marketing lead — delivering one-off event plans or entire event strategies for scaling companies.
With over 10 years of event b2b saas marketing expertise, I have helped multiple brands start their event programs; covering every type of event from large tradeshow booths, experiential events, hospitality suites, customer advisory board, in-house conferences, ABM-focused engagements, sales-led demand-gen events, influencer events, and partner co-marketing collaborations.
We can right size our work together to fit what you need.
How we can work together
Fractional Retainer
Ongoing embedded support as your event and field marketing lead — calendar, strategy, budget, and execution oversight.
Project Engagement
Scoped work with a defined deliverable — a single booth concept, ABM event design, or event strategy sprint.
Proof, not promises
From scaling a conference 3x in a year to running ABM account-based event programs that drove real pipeline — see how this has worked for other B2B SaaS teams.
Let's talk about what your event strategy needs.
Our streamlined scheduling platform facilitates rapid confirmation, sends evidence-based reminders, and optimizes resource allocation, enabling us to demonstrate efficiency while respecting your schedule and requirements.
