Virtual Conference: Connector Summit
The Ecosystem Conference for Doers
Stats.
Registered Attended Budget Speakers
How do you accomplish product enablement, roll out pricing and packaging, and build brand engagement in 3 hours? Host a Virtual conference. The Crossbeam Marketing team spent just 4 months putting together its first Virtual User Summit.
Each 20-minute content session tackled a use case and in-product demo of how to get results. This same event template will be used again in 2023.
Special thanks to:
Kyle Ussery, Motion Graphic Designer
Jasmine Jenkins, Sr. Customer Marketing Manager
Results.
Our goal was to drive signups for our mid-tier pricing package “Connector.” At 90 days post-event for those who attended or no-showed, the event had:
Influenced $694,000 in closed-won revenue
Influenced 32 Enterprise (>$25K) closed-won deals.
Influenced 26 Mid-Pricing (>$5,000) closed-won deals
For every $1 dollar we spent beyond, we generated $173 of influenced revenue.
